5 Cruelty-Free Makeup Brands You Can Find at Your Local Drugstore

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You’ve heard the phrase “pain is beauty,” but it really doesn’t have to be. Not with cruelty-free makeup brands becoming more and more readily available at your local drugstore.

While many major brands like Maybelline, L’Oreal, and Covergirl still test on animals, cruelty-free is a fast-growing trend. Many other major brands are moving away from testing on animals and are instead becoming certified cruelty-free.

This certification ensures brands don’t test on animals during production of the makeup or use any ingredients that have been tested on animals. Buying these brands means knowing that you’re not supporting animal cruelty.

An added bonus is that you also don’t need to break the bank for these cruelty-free makeup brands. More and more drugstore brands are delivering super high-quality items at affordable prices.

Here Are 5 Cruelty-Free Makeup Brands You Can Find at Any Drugstore:

These are five of our favorite cruelty free makeup brands, so you can get everything from foundations, eyeshadow palettes, primers, lip colors, and everything in between – without any animal cruelty.

1. Milani

One of the more sophisticated and high-end drugstore lines, Milani is cruelty-free and has all the makeup staples you need.

Eyeshadow palettes all come in timeless color combos and foundations and concealers are offered in a super wide range of colors for every skin tone.

Even on the pricier end, nothing from Milani is more than $10 to $12, unless you’re grabbing one of their jumbo eyeshadow palettes – and everything is certified cruelty-free.


2. Physician’s Formula

Another of the higher-end brands on the list, Physician’s Formula is worth it for their high-quality and dedication to making all their products totally hypoallergenic. They steer clear of over 150 known allergen ingredients commonly found in cosmetic products.

Even at their priciest, they’re still way cheaper than many brands you’d see in Sephora. And of course, all their items are totally cruelty-free.

Curious if your beauty routine includes any harmful chemicals? Ditch the Dirty Dozen! Beware of These 12 Toxic Chemicals Lurking in Your Beauty Products

3. NYX Professional

NYX carries everything you could need from basic staples to trendy eyeshadow palettes in punchy colors and bright blue and purple mascaras.

Their soft matte lip creams are a bestseller and come in a wide range of colors that go on super smooth and last for hours. They’re also super on-trend, so new colors and lines are released constantly.

Despite the fact that NYX is owned by L’Oreal (which is not a cruelty-free makeup brand), all NYX products are certified cruelty-free and steer clear of any testing on animals.

4. E.L.F. Cosmetics

E.L.F. originally gained its cult following for having many products for only $1. They’ve gone up in price somewhat recently as the brand and offerings have grown. But, many basics like their brow pencil, eyelid primer, and eyeliner are only a mere $2. And even their priciest products are still only in the $5 to $6 range.

Absolutely everything is certified cruelty-free and doesn’t contain any animal-derived ingredients. You can snag the brand at any drugstore or Walmart, Target, and even makeup sections at Forever21.

5. Wet ’n Wild

If you haven’t tried Wet ’n Wild since middle school and still envision glittery eyeshadow palettes, think again. Wet ’n Wild is totally not just for the younger crowd anymore.

It’s one of the most affordable and easy to find cruelty-free makeup brands out there, and has an ever-increasing line of products – everything for face, eyes, and lips. Both their MegaLast Liquid Catsuit Matte Lipstick and Photo Focus Foundation will run you less than $6, but last for ages and feel way more expensive than their price tag.


Be Informed and Shop Ethically! Support These Cruelty-Free Makeup Brands

As more and more brands move away from animal testing and become certified cruelty-free, you can expect the list of options to keep growing.

Need a little more in-depth help making the transition to a totally cruelty free beauty routine? Check out this step-by-step guide: How to Switch to Cruelty-Free Beauty Products

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Emmy is a passionate vegan foodie with a wanderlust spirit. When she’s not coaching her vegan clients or writing about intersectional veganism, she's probably spending time with her two calico cats, lifting weights, listening to a true crime podcast, or daydreaming (double Pisces here!).


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